Why Are More People Searching for Subtle Perfumes?
Over the last few years, there has been a noticeable shift in how people approach fragrance.
While strong perfumes continue to have their place, more people are seeking out skin scents, subtle perfumes, close-to-skin fragrances and everyday scents that feel effortless to wear.
For me, there is something undeniably chic about wearing a fragrance that isn't demanding to be noticed. A scent that feels understated, elegant, and entirely your own. One that becomes part of your presence rather than defining it.
As more people look for fragrance that fits naturally into everyday life, subtle scents are becoming increasingly appealing.
Our Philosophy: Fragrance Designed to Stay Close
At Iseult, we deliberately formulate our fragrances differently.
Each fragrance is produced in small batches in the UK and contains a gentle 1% fragrance concentration.
It's an intentional design choice.
We wanted to create fragrances that feel effortless to wear. Scents that can be applied liberally throughout the day and enjoyed without feeling overwhelming.
Our fragrances are designed to sit close to the skin and be admired by you, and those close to you.
Fragrance for Sensitive Noses
One of the questions we're asked most often is who our fragrances are for.
The answer is simple.
Anyone who has ever wished perfume felt gentler.
Our fragrances are loved by people who don't typically wear perfume, those who stopped wearing fragrance because it felt overwhelming, and those looking for a more mindful way to wear scent. They're equally suited to anyone searching for an office-friendly fragrance, a subtle everyday perfume, a light perfume for summer, or a close-to-skin scent that can be reapplied throughout the day.
Many of our customers tell us they've spent years looking for a fragrance that feels softer, more comfortable to wear, and better suited to everyday life. That's exactly what we set out to create.
By Rebecca, Founder of Iseult